WebSep 22, 2024 · Luis Fernando Samper is the founder and director of 4.0 Brands, a Colombian marketing firm that was involved in the “100% Colombian Coffee” campaign between 1997 and 2016. He is also the co-author of the book Juan Valdez: The Strategy Behind the Brand. Luis tells me that in the 1960s, the Colombian economy was struggling because of low ... WebSmart and Final sent me a $50 gift card to try out their line of Ambiance coffee brands. Naturally, I filled up my cart! I just happened to be there at the right time because the prices were marked down to around $3.99 per pound, allowing my dollars to go a bit further.
Understanding “100% Colombian Coffee” & why it has been so …
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