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WebGoogle Ads lets you set a daily limit on how much of your budget is spent to show your ad, and some days, it might seem like your daily budget is higher. This is because Google analyses daily search traffic - on days when more people are searching, Google Ads will show your ads more frequently, and less frequently when traffic is down.This ... WebMar 14, 2024 · Imagine that you gave Google Ads a budget of $100 per day, and you set up some targeting and some ad copy and let them run. You check a few days later and find that your ad spend looks odd. One day you only spent $85. The next day, you spent $92; the day after, you only paid $69. tsa airport application
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